00 / Cold open

A portfolio, told as a film

IDENTITY

The mark and everything around it

PACKAGING

The one ad you hold in your hand

ILLUSTRATION

Where the brief goes quiet

TYPOGRAPHY

Voice, given a shape

BRAND SYSTEMS

The whole world, not the logo

Turning ideas into visuals.

Smita Midya

Graphic Designer

SMITA

I make brands feel alive.

Designing for NOICE at Swiggy, one of India's most design-forward consumer brands.

01Brand Systems

Identity

A logo is the smallest part of the job.

A mark, a voice, and the hundred applications that make a brand recognisable before anyone reads the name. From a men's grooming crest to a gurukul learning system.

01

TGIN

Thank God It's Nutritious

Brand identity system

TGIN, Thank God It's Nutritious. Design by Smita.
02

Berunda

Being Truly Men

Brand identity system

Berunda, Being Truly Men. Design by Smita.
03

Vidyakshetra

Gurukul learning brand

Institutional identity

Vidyakshetra, Gurukul learning brand. Design by Smita.
02Packaging

Packaging

The one ad a shopper holds in their hand.

Every panel earns its place, from the hero shot that sells to the legal text no one reads. Shelf-ready systems for Indian food and wellness brands.

01

Achari Zaika

Mango Pickle
Achari Zaika, Mango Pickle. Design by Smita.
Achari Zaika
Mango Pickle
Label system
Achari Zaika, Mango Pickle. Design by Smita.
Achari Zaika
Mango Pickle
Packaging mockup
02

Swad Tatva

Namkeen range
Swad Tatva, Namkeen range. Design by Smita.
Swad Tatva
Namkeen range
Pouch packaging
Swad Tatva, Namkeen range. Design by Smita.
Swad Tatva
Namkeen range
Pouch packaging
Swad Tatva, Namkeen range. Design by Smita.
Swad Tatva
Namkeen range
Pouch packaging
Swad Tatva, Namkeen range. Design by Smita.
Swad Tatva
Namkeen range
Pouch packaging
03

Madhopur

Farmer produce
Madhopur, Farmer produce. Design by Smita.
Madhopur
Farmer produce
Label system
Madhopur, Farmer produce. Design by Smita.
Madhopur
Farmer produce
Label system
Madhopur, Honey and superfoods. Design by Smita.
Madhopur
Honey and superfoods
Packaging mockup
04

EPRA Farms + Salvo

EPRA Farms, Monk Fruit Juice. Design by Smita.
EPRA Farms
Monk Fruit Juice
Carton dieline
EPRA Farms, Monk Fruit Juice. Design by Smita.
EPRA Farms
Monk Fruit Juice
Packaging mockup
Salvo, Whole Egg Powder. Design by Smita.
Salvo
Whole Egg Powder
Sachet packaging
Salvo, Whole Egg Powder. Design by Smita.
Salvo
Whole Egg Powder
Carton packaging
03Retail & PDP

Commerce

Selling with no salesperson in the room.

Listing images do the work when it is just a thumb and a two second scroll. Clear hierarchy, appetite, and trust, sized for a phone screen.

01

Gaaniga's Samruddhi

Cold Pressed Coconut Oil
Gaaniga's Samruddhi, Cold Pressed Coconut Oil. Design by Smita.
Gaaniga's Samruddhi
Cold Pressed Coconut Oil
Listing visual
Gaaniga's Samruddhi, Cold Pressed Coconut Oil. Design by Smita.
Gaaniga's Samruddhi
Cold Pressed Coconut Oil
Listing visual
Gaaniga's Samruddhi, Cold Pressed Coconut Oil. Design by Smita.
Gaaniga's Samruddhi
Cold Pressed Coconut Oil
Listing visual
02

Sand Time + Woofuel

Sand Time, AeroBuds X1. Design by Smita.
Sand Time
AeroBuds X1
Product listing
Sand Time, AeroBuds X1. Design by Smita.
Sand Time
AeroBuds X1
Packaging mockup
Woofuel, Wholesome dog food. Design by Smita.
Woofuel
Wholesome dog food
Listing visual
Woofuel, Wholesome dog food. Design by Smita.
Woofuel
Wholesome dog food
Listing visual
03

Yogratnayogi

A2 Bilona Ghee
Yogratnayogi, A2 Bilona Ghee. Design by Smita.
Yogratnayogi
A2 Bilona Ghee
Listing visual
Yogratnayogi, A2 Bilona Ghee. Design by Smita.
Yogratnayogi
A2 Bilona Ghee
Listing visual
Yogratnayogi, A2 Bilona Ghee. Design by Smita.
Yogratnayogi
A2 Bilona Ghee
Listing visual
Yogratnayogi, The Bilona process. Design by Smita.
Yogratnayogi
The Bilona process
Retail banner
04Social

Social

Built to stop a thumb.

A feed is relentless. Launch campaigns, product stories, and the calendar of days a brand cannot skip, from oral care to food delivery.

Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Parcelaa, Fast & Fresh. Design by Smita.
Parcelaa
Fast & Fresh
Launch campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
World Health Day, Observance post. Design by Smita.
World Health Day
Observance post
Observance post
World Environment Day, Observance post. Design by Smita.
World Environment Day
Observance post
Observance post
New Year, Observance post. Design by Smita.
New Year
Observance post
Observance post
EnaFix, Enamel protection. Design by Smita.
EnaFix
Enamel protection
Product social
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Parcelaa, Fast & Fresh. Design by Smita.
Parcelaa
Fast & Fresh
Launch campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
World Health Day, Observance post. Design by Smita.
World Health Day
Observance post
Observance post
World Environment Day, Observance post. Design by Smita.
World Environment Day
Observance post
Observance post
New Year, Observance post. Design by Smita.
New Year
Observance post
Observance post
EnaFix, Enamel protection. Design by Smita.
EnaFix
Enamel protection
Product social
Glodent, Herbal oral care. Design by Smita.
Glodent
Herbal oral care
Product social
Glodent, Nature's Wisdom. Design by Smita.
Glodent
Nature's Wisdom
Product social
SHY-NM, Sensitivity care. Design by Smita.
SHY-NM
Sensitivity care
Product social
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Glodent, Herbal oral care. Design by Smita.
Glodent
Herbal oral care
Product social
Glodent, Nature's Wisdom. Design by Smita.
Glodent
Nature's Wisdom
Product social
SHY-NM, Sensitivity care. Design by Smita.
SHY-NM
Sensitivity care
Product social
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
Social campaign, Social campaign. Design by Smita.
Social campaign
Social campaign
05Illustration

Illustration

Where the hand takes over.

Cultural detail, warmth, and a bit of mischief. Drawing is the part of the work that does not answer to a brief.

Abstract study, Illustration. Design by Smita.
Abstract study
Illustration
Illustration
Alta, Cultural illustration. Design by Smita.
Alta
Cultural illustration
Cultural illustration
Illustration, Illustration. Design by Smita.
Illustration
Illustration
Offering, Editorial illustration. Design by Smita.
Offering
Editorial illustration
Editorial illustration
Savage Granny, Character illustration. Design by Smita.
Savage Granny
Character illustration
Character illustration
06Print & Poster

Print

Still has to shout across the street.

Posters and flyers with one clear job: a date, a place, and a reason to show up. Print that works in a crowd.

ISKCON Bangalore, Ratha Yatra. Design by Smita.
ISKCON Bangalore
Ratha Yatra
Event poster
Flyer, Flyer. Design by Smita.
Flyer
Flyer
Flyer, Flyer. Design by Smita.
Flyer
Flyer
Flyer, Flyer. Design by Smita.
Flyer
Flyer
S

Everything becomes one

S

SMITA

Graphic Designer. I make brands feel alive.

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