TGIN
Thank God It's Nutritious
Brand identity system

A portfolio, told as a film
The mark and everything around it
The one ad you hold in your hand
Where the brief goes quiet
Voice, given a shape
The whole world, not the logo
Turning ideas into visuals.
Graphic Designer
I make brands feel alive.
Designing for NOICE at Swiggy, one of India's most design-forward consumer brands.
A logo is the smallest part of the job.
A mark, a voice, and the hundred applications that make a brand recognisable before anyone reads the name. From a men's grooming crest to a gurukul learning system.
Thank God It's Nutritious
Brand identity system

Being Truly Men
Brand identity system

Gurukul learning brand
Institutional identity

The one ad a shopper holds in their hand.
Every panel earns its place, from the hero shot that sells to the legal text no one reads. Shelf-ready systems for Indian food and wellness brands.













Selling with no salesperson in the room.
Listing images do the work when it is just a thumb and a two second scroll. Clear hierarchy, appetite, and trust, sized for a phone screen.











Where the hand takes over.
Cultural detail, warmth, and a bit of mischief. Drawing is the part of the work that does not answer to a brief.





Still has to shout across the street.
Posters and flyers with one clear job: a date, a place, and a reason to show up. Print that works in a crowd.




























Everything becomes one
Graphic Designer. I make brands feel alive.
Social
Built to stop a thumb.
A feed is relentless. Launch campaigns, product stories, and the calendar of days a brand cannot skip, from oral care to food delivery.